5 New Year’s Resolutions for Your Website

new year's resolutions for your website
new year's resolutions website

After days of gorging on food and drink and forgetting to put on real pants, you’re ready to get your ass in gear and start this year with a bang.

You’ve got a Pinterest board full of green smoothie recipes and a pile of kale so large your partner is worried about the smells that will soon be emanating from your behind.

You bought multiple 2016 goal workbooks and have calendars and planners to keep yourself on track. Psst, love the colored markers and post-it notes.

You’ve planned every possible aspect of your life and business for the upcoming year. Everything except your website.

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20 Places to Find Free Images for Your Website

free images for website
free images for website

Grab a newspaper and flip to any page. What’s the first thing you noticed?

I bet you it was an image. The visual interest immediately grabs your attention and keeps you looking at the page longer.

The same thing happens when someone visits your website. People prefer pictures over text and images help grab their attention and keep them on your site longer.

Two problems:

  • It’s hard to find non-sucky free images online.
  • People keep using the same, generic stock photos all over the web.

Here are 20 places to find free images for your website. I’ve included some options that are a little off the beaten path so that your website doesn’t drown in the sea of sameness.

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How to Sell Online Without a Website

how to sell online without a website
how to sell online without a website

You need a website to get clients online. But getting a website takes a lot of work.

You have to figure out what you need on your website, and then write all the website copy. Then it’ll take a designer + developer another 6-8 weeks to create your site (even longer if you do it yourself).

That is months of working your ass off without being able to get clients online. Months of not making any money while having to shell out time and money on your website.

Don’t get me wrong, a website is a business necessity. 89% of consumers expect all businesses to have a website regardless of size [source]. Rather than diving headfirst into your website, there’s something you can do to start selling online before you have a website.

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How to Avoid Disaster When Updating WordPress

updating wordpress
how to avoid disaster when updating wordpress

I recently got this frantic email about updating WordPress.

I just updated my website to the latest version of WordPress and my entire site is GONE. My website is a blank white page and I can’t access the admin. Help!

A lot of people are scared to update their WordPress site because they’ve heard horror stories like this. While things can occasionally go wrong during an update, it’s not the norm.

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Should I Show Prices on My Website?

should i show prices on my website
should i show prices on my website

This is an age old dilemma for service-based businesses. Should you show prices on your website? Or should you only reveal them after a potential client contacts you?

Yes, you should show prices on your website.

Whoa there. I expected a few protests, but you took eye rolling and pssshhh-ing to a whole other level. I like the cut of your jib.

Here are some reasons why you might think it’s better to hide your prices:
  • Sticker Shock: You don’t want to scare potential clients off before you have a chance to speak with them and demonstrate your value.
  • Variable Prices: Your prices vary depending on the project. You need to actually speak to the person and get more information to determine the cost.
  • Competition: Your competition doesn’t publish their prices. You don’t want to be put at a disadvantage by displaying yours.

Now it’s my turn to throw you some serious side eye. Let’s address each of those objections.

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Stop Trying to Attract Everyone to Your Website

Stop trying to attract everyone to your website. Do this instead.
Stop trying to attract everyone to your website. Do this instead.

You’re rocking that side hustle like a boss. You got yourself a website and have been promoting the hell out of it. Your hard work is paying off and your website traffic is increasing.

But those new website visitors aren’t doing anything.

They’re not signing up for your newsletter. They’re not scheduling a free consultation. They’re not buying your ebook. They’re not completing any of your website goals.

The problem?

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What is a website conversion rate?

What is a website conversion rate? And why you need to track yours.
What is a website conversion rate? And why you need to track yours.

Let’s start by defining conversion. A conversion is when a visitor completes a specific action that you want them to take on your website.

Conversions can be many things depending on your website goals. It could be signing up for your newsletter, making a purchase, scheduling a consultation, or something else entirely.

For example, if your main website goal is for people to subscribe to your newsletter, each time someone does that would be a conversion. That person has been converted from a visitor to a newsletter subscriber.

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Defeat Writer’s Block With This Blog Post Ideas Generator

blog post ideas generator
blog post ideas generator

You know you should be blogging. It helps drive traffic to your website, demonstrates your expertise and gives you free market research (blog comments are golden nuggets of information).

The problem is you’re already doing EVERYTHING—coaching, marketing, social media, networking, accounting. It takes a while to write blog posts and you never know what to write about anyways.

You pour a fresh cup of coffee and sit down at your computer with good intentions, ready to kick some blog ass. Two hours later, you’re still staring at the computer screen with no idea what to write about. Argh!

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How to Add Your Website to Google

how to add your website to google
how to add your website to google

After spending all that time and money on your website, you want people to find it online, right? Duh, you didn’t do all that for nothing.

Most people will find your sweet new website through an online search. Hello, Google, you cute little search engine, you.

How does Google know to include your website in search results?

Google sends a spider called Googlebot to crawl around the web collecting data. Googlebot visits a bunch of different web pages and, if it finds links on those pages, goes and visits those linked pages too.

While it’s adventuring around the web, Googlebot makes a note of new websites and changes to existing websites. It also scans each page and, based on the words it finds, makes a note of what each page is about.

Googlebot comes home and hands over all that data to Google like a good little spider. Google updates its search index with the data. Then, when someone does a search, Google searches its massive index for matching pages and displays the most relevant pages in the search results.

Your website only appears in search results if Google knows it exists.

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