After days of gorging on food and drink and forgetting to put on real pants, you’re ready to get your ass in gear and start this year with a bang.

You’ve got a Pinterest board full of green smoothie recipes and a pile of kale so large your partner is worried about the smells that will soon be emanating from your behind.

You bought multiple 2016 goal workbooks and have calendars and planners to keep yourself on track. Psst, love the colored markers and post-it notes.

You’ve planned every possible aspect of your life and business for the upcoming year. Everything except your website.

Continue reading “5 New Year’s Resolutions for Your Website”

This is an age old dilemma for service-based businesses. Should you show prices on your website? Or should you only reveal them after a potential client contacts you?

Yes, you should show prices on your website.

Whoa there. I expected a few protests, but you took eye rolling and pssshhh-ing to a whole other level. I like the cut of your jib.

Here are some reasons why you might think it’s better to hide your prices:

• Sticker Shock: You don’t want to scare potential clients off before you have a chance to speak with them and demonstrate your value.
• Variable Prices: Your prices vary depending on the project. You need to actually speak to the person and get more information to determine the cost.
• Competition: Your competition doesn’t publish their prices. You don’t want to be put at a disadvantage by displaying yours.

Now it’s my turn to throw you some serious side eye. Let’s address each of those objections.

Continue reading “Should I Show Prices on My Website?”

You’re rocking that side hustle like a boss. You got yourself a website and have been promoting the hell out of it. Your hard work is paying off and your website traffic is increasing.

But those new website visitors aren’t doing anything.

They’re not signing up for your newsletter. They’re not scheduling a free consultation. They’re not buying your ebook. They’re not completing any of your website goals.

The problem?

Continue reading “Stop Trying to Attract Everyone to Your Website”

Let’s start by defining conversion. A conversion is when a visitor completes a specific action that you want them to take on your website.

Conversions can be many things depending on your website goals. It could be signing up for your newsletter, making a purchase, scheduling a consultation, or something else entirely.

For example, if your main website goal is for people to subscribe to your newsletter, each time someone does that would be a conversion. That person has been converted from a visitor to a newsletter subscriber.

Continue reading “What is a website conversion rate?”