Make Your Website Your Best Employee

Your website should be your #1 employee. While you're busy doing a million other things for your business, your website is bringing in new clients, telling them how awesome you are, answering their questions, publishing blog posts, launching new products and closing sales. In other words, your website should be working its ass off 24/7. [...]

Stop Welcoming Website Visitors. Do this Instead.

Do you have a welcome message like this on your homepage? "Welcome to my website. Please look around and enjoy your visit." Tough love time. That website welcome message needs to go. I know you wrote that welcome message to be warm, welcoming and friendly. Despite your best intentions, it doesn't have that effect on [...]